Effective Action Consulting puts you on a new road to prosperity.


Effective Action Consulting puts you on a new road to prosperity.

Executive Coaching

Stay ahead of the competition. Stay ahead of the market and stay ahead of the breakdowns that show up inside
your organization.

Management Consulting

Your organization is a network of conversations that pass up and down the management chain. It’s critical that these conversations be effective.

Sales Performance

Successful sales begins with developing a powerful connection with the prospect. When we are disconnected we are separate and the prospect feels it.

Strategic Planning

A strategic plan is working only when you and your team are taking action to fulfill its vision, taking you from where you are to where you want to be.

Who We Are

We are mentors and trusted advisors offering a wide range of critical business and leadership skills. We excel at thinking innovatively.

Our goal is to have you see what is possible, and then work with you to achieve it. Our process transforms your story and together we create a vision of new possibilities.

What We Stand For

We stand for organizations that thrive, that adapt easily to changing market conditions to provide value to
all stakeholders.

Meet The Team


“…amazingly perceptive…”

"Jim is an amazingly perceptive business coach, with a rare ability to see beneath the surface of the business issues one is dealing with and bring a deeper level of clarity to one’s vision. By getting clear on what was stopping me, I was able to refocus my energy on the vision of the business and to take the daily steps to move towards it. If you are starting or trying to grow a business and want to move with speed and purpose towards your dreams, I strongly recommend Jim McLaughlin as a coach and mentor."

Edward Rholl
Chief Executive Officer

“…uncompromisingly powerful…”

"I found the leaders of this course, Margaret and Jim, to be uncompromisingly powerful in their delivery of the material and their coaching to individuals in the course, never trying to be ‘nice’ or soft. They were even willing to disclose their personal foibles without losing their effectiveness. In fact, by being authentic themselves, they gained power to ask the participants to be authentic."

Robert S. Kramarz
Founder, Intelliversity
Member, Tech Coast Angels

“A leader is best when people barely know he exists. When his work is done, his aim fulfilled, they will say: we did it ourselves."

― Lao Tzu

Frequently Asked Questions