We are mentors and trusted advisors offering a wide range of critical business and leadership skills. We excel at thinking innovatively. Our goal is to have you see what is possible — and then work with you to achieve it. Our process transforms your story and together we create a vision of new possibilities.

Meet the Effective Action Consulting Team

Dianne Morrison

Dianne has been working with business leaders to transform their companies and their lives for over 25 years. Literally thousands of individuals have seen positive results through her personal coaching and programs.

Jim McLaughlin

Jim works with people to identify and articulate goals, projects and strategies that fulfill their business objectives. He helps identify obstacles to success and create a
plan for working beyond them.

Chet Burgess

Chet has been exploring technology since the 70’s and transformation since the 80’s, and has long been engaged in bringing those worlds together. He uses a variety of communication technologies to support conversation.

Dolly Costello Ph.D

Dolly works with individuals and groups to disrupt their outdated habits and cookie cutter approaches for solving complex problems. Her clients report an expanded capacity to think laterally, communicate powerfully, and take action to produce extraordinary results.


Raj joins the company after spending 14 years in baseball and 6 years as a financial advisor and has spent the majority of his working years in leadership. With a unique background that combines finances with sales, marketing and creativity, Raj brings a new voice to our consulting team and is deeply interested in transformation for both businesses and individuals.

Our Clients

We have clients from many different industries. We help our clients achieve breakthrough results regardless of
what industry they’re in.