Archive for September 2013

Stop Making Sense!

Stop Making Sense. You may think I’m referring to the Talking Heads’ concert film. I’m not. Consider this instead. When what you say about yourself and your business “makes sense” to others, you lack distinction. You are categorized. You are pigeonholed. You are commoditized, indistinguishable. That’s not what you want. That’s not who you are.…

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